Intimidation // Featuring Blue Bottle

Intimidation is one of those aspects of life that we humans tend to sort of...make up. It's one of those areas that dwells more in our heads than in our reality. Through personal experiences and conversations, assumptions are made on the part of the one feeling indimidated, and sadly lives out in our actions, holding us back from the fullness of life that we could otherwise experience.

This is the feeling that washed over me when I first walked into the sun-filled, historic, W.C. Morse building--home to one of two Oakland Blue Bottle Cafes. Knowing already of its immaculate reputation as a coffee roaster, due to their presence on the east coast, I immediatly assumed a lot on the situation before I even entered their doors.  

Photo from @bluebottle coffee. Link on image

Photo from @bluebottle coffee. Link on image

Knowledge can be a dangerous thing. One can handle their own knowledge with love and care, or conversely with power and conceit. I, admittedly, assumed the latter on the part of those who facilitate the inner workings of Blue Bottle. Initially, too intimidated to even begin asking quesitons about their Coffee Machine Repair shop or their experience of becoming a nationally-recognized coffee roaster, I simply ordered a coffee sampler (I'm always a sucker for samplers), and sat down.  

Realizing quickly my own pride and timidity by not engaging my barista, I decided--fearful or not, to revise my approach upon retrieving my order. And of course, when I did, my original assumptions of those of Blue Bottle were completely innacurate.  

When I decided to ask about the crazy-lookinig machine sitting in the window, which sat completely unfamiliar to my untrained eye, the woman was so warm and friendly, happy to tell me about their Cold Brewing process. 

Like a piece of art, the tall, what I would describe as "Swirly-gig," glass contraption brews the coffee for nothing short of 11 hours. Referred to as "OJ," the outcome is smooth and delicious. This drink could be the child of none other than the highly informed, happy to discuss, makers and coffee artists of the Blue Bottle.

It's in moments like these that I've learned the value of overcoming fear for the sake of human connections. After all, what's the worst that could happen, really?

For other locations and info, please visit bluebottlecoffee.net

4270 Broadway // Oakland, CA